Yes, it's true – Pinterest is amazing for product-based businesses!
Pinners are actively seeking inspiration and planning purchases, and your product can show up on their smart feed if it's related to what they are searching for.
Pinterest calls it ‘inspired shopping'. If you have a product-based business you can create shoppable pins on Pinterest that drive traffic back to your website so Pinners can complete their purchase.
But you don't have to be a product-based business to see success on Pinterest!
Service-based businesses can also drive traffic and increase sales by using the platform
And you don't need a product to make sales. Your organic pins will be shown to people in their smart feed, much like shoppable pins, if Pinterest thinks that your content is relevant.
With each pin, you can direct people back to your blog, your lead-magnet, your Instagram, your Youtube channel, your sales pages (you get the idea).
If you have a product or a service that is inspiring, informative, desirable or helps to make people's lives better (even down to things like financial advice and DIY tips) then there is going to be an audience for you on Pinterest!