How has Pinterest changed in 2020?
The answer is quite a lot! So if you haven't pinned anything this year, read on…
📌 You can still create a Pin but the term ‘repin' has been replaced with ‘save'
📌 Pinterest favours FRESH CONTENT which means that your new pins need to look slightly different each time.
📌 Repinning (or saving) the same pin to multiple boards is no longer good practice
📌 Keyword research is still big news on Pinterest, so make sure you are making the most of your Pins by researching the exact words people are searching for.
📌 Pinterest wants the platform to be the best possible experience for the user, so it's discouraging pinning behaviours that look spammy and repetitive.
P.S. I'd love for you to come and connect with me on Pinterest. I'm going to be hanging out there quite a lot in 2021! Do you need help creating that first successful pin for your business? My step by step tutorial will help you.