Pinterest Views 101: Why You're Not Getting Any and How to Change That
If you're an online business owner, coach, consultant, or digital product seller wondering why you're not getting the views you deserve on Pinterest, you've come to the right place. Pinterest is a goldmine of traffic waiting to be tapped into, and in this blog post, I'll explore the strategies you need to boost your views and increase your website traffic in 2023.
Why am I getting no views on Pinterest?
Before we dive into the solutions, let's address the common question that may be on your mind: why am I getting no views on Pinterest? The answer lies in understanding how Pinterest works. Pinterest is not just a social media platform; it's a powerful search engine. If you're not optimising your content effectively, it's easy for it to get lost in a sea of pins.
How do I get views on Pinterest 2024?
Harness the Power of Pinterest Keywords:
Keywords are the backbone of Pinterest SEO to help you get views on Pinterest. They help your content get discovered by users who are actively searching for what you have to offer. Start by brainstorming a list of relevant keywords related to your niche and target audience. Look for long-tail keywords that are specific and have lower competition. These will help you rank higher in search results and attract quality traffic.
Strategic Placement of Keywords:
Once you have a list of keywords, it's time to strategically place them throughout your Pinterest profile and pins. Optimize your profile name, bio, board titles, and pin descriptions with relevant keywords. Remember, your pins should be visually appealing but also provide valuable information through keyword-rich descriptions. This will help Pinterest understand your content better and attract the right audience so your pins and content will get more views on Pinterest.
Create Video Pins to increase your reach:
Video is big news for getting views on Pinterest in 2024, and at the time of writing this blog, video reaches more people more quickly. So, if you have any content that is relevant to the time of year, seasonal content for example, by uploading a video pin you are increasing the chances of it getting more views on Pinterest now, as opposed to a standard image pin, which may take a few weeks to start being distributed into peoples feeds.
What are Pinterest keywords?
Pinterest keywords are specific words or phrases that users type into the search bar to find relevant content. Incorporating these keywords into your pins increases the chances of your content appearing in search results and getting more views on Pinterest. For example, if you're a fitness coach, you might use keywords like home workouts, healthy recipes, or fitness tips.
Where to put keywords on Pinterest:
To get views on Pinterest and increase your visibility (and website traffic), it's important to place your keywords strategically throughout your Pinterest account AND your pins. Here's where you should focus on incorporating keywords:
- Profile Name: Include relevant keywords in your profile name to make it clear what your business is about.
- Bio: Craft a compelling bio that includes keywords related to your niche. This helps Pinterest understand your expertise and connect you with the right audience.
- Board Titles: When creating boards, use keyword-rich titles that accurately describe the content within each board. This helps Pinterest categorize your pins effectively.
- Pin Descriptions: Write keyword-optimised descriptions for your pins, focusing on providing valuable information while incorporating relevant keywords naturally.
How do I find keywords on Pinterest in 2024?
Pinterest offers a range of tools to help you find the right keywords for your content. Here are a few methods to discover trending and popular keywords:
- Pinterest Search Bar: Start typing a keyword related to your niche in the search bar and observe the suggested keywords that appear. These suggestions are based on what users are actively searching for, giving you valuable insights into popular keywords.
- Pinterest Trends: Use the Pinterest Trends feature to explore trending keywords and topics in your niche. This tool helps you stay ahead of the game and create content that aligns with current interests.
- Analyse Competitors: Look at what your competitors are doing and the keywords they are using. This can spark inspiration and give you ideas for relevant keywords to incorporate into your own content.
How keywords help you get more views on Pinterest in 2024
In 2024, mastering keywords on Pinterest is crucial for boosting views. Keywords are your tools to direct the right audience to your pins. They're essential for visibility, acting as beacons for users searching for content like yours. This isn't just about adding keywords everywhere but placing them smartly in pin titles, descriptions, and your profile. The Pinterest algorithm favours relevant, well-keyworded content, helping you attract more viewers and drive traffic to your website. It's all about connecting your valuable content with the audience looking for it. Use keywords strategically, and watch your Pinterest presence grow this year.
Ready to start Pinterest marketing for your business?
I've got a couple of resources that you will find helpful:
- PinPower Growth Academy [£9/month] my low-cost monthly membership that offers comprehensive training and guidance on leveraging the power of Pinterest for your online business. Join now to get a 3-phase roadmap to creating powerful pins, monthly Pin templates, and bi-monthly Q&A and feedback on your account.
- Pinterest Quick Start Guide [FREE] A PDF download to help you get off to the quickest, and best possible start on the platform
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