Estimated reading time: 10 minutes
Table of contents
Pinterest isn't just for wedding inspiration, home decor, and recipes—it's a powerhouse tool for online businesses looking to drive more traffic to their website, increase sales, and boost their visibility. If you're not incorporating Pinterest marketing into your digital strategy, now's the time to start. Here's how to optimise using Pinterest for business, ensuring your pins stand out, rank in Pinterest search results and attract your target audience. 🤩
Create a Business Account
First things first: make sure you're using a Pinterest Business account. This unlocks professional features like Pinterest Analytics, ad tools, and more detailed pin information. A Business account helps you understand what content resonates with your audience, enabling you to refine your strategy over time.
How to Create a Pinterest Business Account
If you don't already have a Pinterest business account, you can set one up from scratch – simply select ‘sign up' on the Pinterest Home page and then navigate to ‘create a free business account,' as shown in the picture below.
If you already have a personal account that you've been using, you can convert that to a business account in your account management settings.
Pinterest as a Search Engine
Understanding Pinterest as a search engine is key to leveraging its full potential for your business. Unlike traditional social media platforms focusing on news feeds and interactions, Pinterest operates much like Google, but with a visual twist. It's designed to help users visually discover new ideas, inspiration, and products through keyword searches.
Pinterest Visual Discovery
At the heart of Pinterest's functionality is visual discovery. Users type in what they're looking for—be it home decor inspiration, fashion trends, recipes, or DIY tips—and Pinterest returns a plethora of images or “pins” that match the query. Each pin links back to a webpage, often a blog post or a product page, driving traffic to external sites.
Understanding Pinterest SEO
When Pinterest users search for a term, Pinterest's algorithm sifts through millions of pins to find the most relevant, high-quality content. By optimising your pins with strategic keywords in titles, descriptions, and even your profile, you make it easier for Pinterest to understand and categorize your content, thereby increasing its visibility to the right audience. Having a Pinterest SEO strategy is the single most important ingredient for your Pinterest success.
How to Optimise Pinterest for Business: Best Practices
1. Start with Keyword Research
Pinterest is a visual search engine, so SEO plays a significant role in your pin's visibility. Use Pinterest's search bar to discover what your audience is searching for. Make a note of these keywords so you can refer back to them when planning your content, optimising your profile and writing your pin descriptions.
2. Optimise Your Pinterest Bio
Your Pinterest Bio is an essential piece of information. It not only tells people discovering you on Pinterest about your business, but Pinterest will also read it when it's indexing your pins to decide what your pin is about and who it should show to. Make sure you are utilising this space with your Pinterest keywords!
Don't be tempted to include a typed URL in your profile bio, this won't be clickable and is wasted space that could be used for keywords. Instead, point people to the link in your bio.
3. Optimise Your Profile Cover
That large space at the top of your Pinterest profile is prime real estate for grabbing attention and promoting your latest product, collection or lead magnet. Keep this up-to-date and seasonally relevant.
4. Optimise Your Boards
Your Pinterest boards should be organized and themed around specific topics relevant to your audience. Use keywords in your board titles and descriptions to enhance their discoverability. Think of each board as a collection that tells a story about your brand and what you offer. Don't be tempted to add too many boards, or include boards that are irrelevant to your business (save those for your personal account).
If you need more help sorting through existing boards, my Pinterest Board Blitz course will walk you through everything step by step.
How to Optimise Pinterest for Business: Optimise Your Pins
Craft Compelling Pin Descriptions
While your image catches the eye, it's the pin description that will hook your audience. Write clear, concise, and engaging descriptions that include your target keywords. Remember, Pinterest descriptions have a character limit, so make every word count.
Use Keywords In Your Pins
Keywords for your pins should be placed in the following areas:
- Pin title
- Pin description
- Pin Image (or text overlay)
- Alt Text
Use High-Quality Images
Pinterest is highly visual, so the quality of your images can make or break your pins' performance. Use high-resolution, compelling images that stand out in a crowded feed. Vertical images work best due to Pinterest's layout, with a 2:3 aspect ratio being the most recommended.
Ensure your images are relevant to your Pinterest content; anything too random will confuse the Pinterest algorithm and could result in less visibility for your pin.
Link to Your Claimed Website
Wherever possible, the URL of your Pinterest pins should point to a page on your claimed website. This could be a blog, homepage, sales page, collection page etc. Don't use the same website URL too frequently; Pinterest prefers a mix of URLs, including regular ‘fresh' links to new pages (blogs and products or services).
Frequently Asked Questions
How Can I Optimise My Pins for Better Visibility on Pinterest?
Optimising your pins is crucial for visibility. Using high-quality images or creating engaging video pins are excellent starts. Incorporate relevant keywords and phrases in your pin descriptions and titles. Remember, Pinterest is a discovery platform; making your pins searchable through great Pinterest SEO is one of the best ways to boost your presence.
What's the Best Strategy for Using Pinterest SEO?
A great Pinterest SEO strategy involves understanding Pinterest as a search engine. Include top keywords and phrases in your profile name and bio to show up in search results. Regularly update your profile and content to ensure it accurately reflects your brand, making your website URL visible to search engines. This not only helps your pins but can significantly drive more traffic to your website.
How Do I Use Pinterest for Business?
Optimising Pinterest for business starts with setting up your Pinterest business account, which gives you access to analytics and ads. From there, create rich pins for your products or services and use SEO tactics to increase your reach. Don't forget, engaging with pinners and using Pinterest ads can also help boost your visibility and drive traffic.
Can I Have Both a Personal and Business Pinterest Account?
Absolutely! You can have both a personal Pinterest and a business account. This allows you to keep your personal inspirations separate from your business content. A Pinterest business account gives you tools and insights to help boost your Pinterest presence and optimize your profile and pins for your target audience.
What Types of Pins Should I Create?
Diversifying your pin types can enhance your Pinterest strategy. Video pins grab attention and are perfect for tutorials or showcasing products. Rich pins pull metadata from your site, offering more detailed information right on the pin. Experimenting with different types of rich pins, such as product or article pins, can help your Pinterest SEO and increase your reach.
How Can I Become a Verified Merchant on Pinterest?
Becoming a verified merchant boosts your credibility and visibility. Start by making sure your profile is fully optimized and that your website is verified with Pinterest. Follow Pinterest’s guidelines for becoming a verified merchant, which typically involves ensuring your website meets their criteria for trustworthiness and quality.
Why is My Pinterest SEO Not Driving Traffic?
If your Pinterest SEO isn't driving traffic as expected, it might be time to refine your strategy. Ensure you're using relevant, search-friendly keywords in your pins, boards, and profile. Regularly review your Pinterest analytics to understand what's working and adjust your approach accordingly. Sometimes, a small tweak in your SEO strategy can lead to significant improvements year on year.
How Often Should I Pin to Maximize Engagement?
Consistency is key to optimise Pinterest for business. Pinning regularly helps keep your content fresh and engaging for your audience. Aim for a mix of original content and curated pins that resonate with your brand’s identity. Using a scheduler can help maintain a consistent presence on Pinterest without overwhelming your followers.
What Are the SEO Benefits of Verifying My Website on Pinterest?
Verifying your website on Pinterest is a crucial step in enhancing your SEO efforts. It not only adds credibility to your account but also improves the discoverability of your pins in search results. Verified accounts can use rich pins, which automatically update with your website's metadata, providing a seamless experience for users interested in your content.
Any Tips and Tricks to Keep My Pinterest Account Growing?
To keep your Pinterest account growing, focus on trends and analytics. Pay attention to what’s popular in your niche and adapt your content strategy to meet those interests. Engage with your community by repinning relevant content and responding to comments. Remember, Pinterest’s algorithm favours active and engaging users, so keep your content dynamic and engaging to boost your SEO and visibility on Pinterest.
This article aims to guide you through refining your Pinterest strategy, from optimising your pins to enhancing your profile for better SEO. Keep experimenting with new ideas and stay up to date with Pinterest’s evolving features to maximise your success on the platform. Happy pinning! 📌
Ready to start Pinterest marketing for your business?
I've got a couple of resources that you will find helpful:
- PinPower Growth Academy [£9/month] my low-cost monthly membership that offers comprehensive training and guidance on leveraging the power of Pinterest for your online business. Join now to get a 3-phase roadmap to creating powerful pins, monthly Pin templates, and bi-monthly Q&A and feedback on your account.
- Pinterest Quick Start Guide [FREE] A PDF download to help you get off to the quickest, and best possible start on the platform
Was this blog helpful? Don't forget to save it for later!