As we step into 2024, it's time to give your Pinterest marketing strategy a little sparkle and shine. Want to start the year with a bang on Pinterest? Here's your quick guide for getting your account in tip-top shape. Let's dive in!
1. Analyze and Record Your Stats
First things first: Head over to your Pinterest analytics. Take note of your key 2023 statistics – those outbound clicks, impressions, and saves are the most important metrics to record. Haven't tapped into Pinterest analytics yet? No worries! Convert your current account to a business account in the settings or start fresh with a new business account. Knowledge is power, and these insights are golden.
2. Tidy Up Your Boards
Got some old boards gathering digital dust? If they don't align with your current business and brand, it's time to archive them. Remember, archiving is better than deleting. Those personal inspiration boards? They're better suited for a personal account. Keep your business profile focused and relevant.
3. Refresh Your Profile
When was the last time you updated your profile name and description? Reflect your current business ethos and offerings with a fresh update. This small change can make a big difference in how potential customers perceive your brand. Remember to use your keywords!
4. Rearrange Your Boards
Post-Christmas, your focus should shift to the upcoming seasons. Move those Christmas boards to the back burner and bring your spring-related boards to the forefront. This simple rearrangement can significantly boost your visibility and relevance.
5. Plan Your Content with Trends
Reflection is key. Look back at the popular trends of 2023, and then dive into the Pinterest Predicts report for 2024. This is your chance to get ahead of the curve. Need help planning? Grab my free 12-month Pinterest planner to map out your seasonal content strategy.
Your 2024 Pinterest Roadmap 🚀
By following these steps, your Pinterest account will be primed and ready for 2024! If you ever feel stuck or need more detailed guidance, remember I'm here to help. Join me in the PinPower Growth Academy for just $9, you'll get step-by-step help and all the support you need.
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