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Are you an online business owner looking to increase your reach and grow your business with the power of Pinterest? You're in the right place! In this blog post, we'll dive into the secrets of using Pinterest for business 2023. Get ready to unleash the potential of this visual search engine and drive more traffic to your website!
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Pinterest is not your average social media platform (in fact, it isn't a social media platform but a search engine). It's a unique blend of inspiration, discovery, and action. With over 450 million active users, Pinterest presents a massive opportunity for businesses to showcase their products and services, connect with their target audience, and ultimately drive conversions.
What you didn't know about using Pinterest for Business 2023
Pinterest is a search engine
Many people underestimate the power of Pinterest as a search engine. With its smart algorithms and visual search technology, Pinterest allows users to find exactly what they're looking for, making it a goldmine for businesses. By optimizing your content with relevant keywords, descriptions, and hashtags, you can significantly increase your visibility and reach on this platform.
Pinterest isn't just for hobbyists and product businesses.
Contrary to popular belief, Pinterest isn't limited to DIY enthusiasts and product-based businesses. It caters to a wide range of niches, including service-based industries, coaching, consulting, and digital products. Whether you're a life coach, a marketing consultant, or an e-book author, Pinterest can be a game-changer for your business.
Pinterest is the ‘positive platform'.
Unlike other social media platforms, Pinterest is a breath of fresh air. It's a place where positivity, inspiration, and motivation thrive. This positive environment makes it the perfect platform to connect with your audience authentically, build trust, and establish your brand as an expert in your industry. Pinterest are heavily invested in ensuring their platform remains a positive and safe space for all it's users (which is one of my favourite things about it).
How to start your business Pinterest account:
Getting started on Pinterest is easier than you might think. Follow these steps to set up your business account:
- Create a Pinterest business account – Simply visit the Pinterest homepage and click on “Sign up.” If you're more comfortable with a mobile device, download the Pinterest app from your app store and tap “Sign up” there.
- Verify your website – Your next step is to verify your website on Pinterest, a simple process that involves copying a meta tag from Pinterest and pasting it into your website's HTML, instantly creating a trustful link between your business and your Pinterest account. If you don't feel confident doing this yourself, ask a web developer or drop me a message (using the chat at the bottom right of this page) and I'll be happy to recommend someone who can help.
- Optimize your profile with keywords – Crafting your Pinterest profile with relevant keywords is like dropping breadcrumbs for your audience to find you; these are the words or phrases that best describe your business and will help pinners discover you in their search results.
- Set up relevant boards that align with your business niche – Think of your Pinterest boards as similar to organising your store's shelves, making it easy for your Pinterest visitors to browse, engage, and fall in love with your offerings.
- Start pinning your own valuable content that resonates with your target audience – Start sharing your own content on Pinterest – be it blog posts, product images, or infographics – that are designed to connect with and provide value to your target audience, encouraging engagement and brand loyalty.
3 Must-do's to reach more of your target audience on Pinterest:
To maximize your reach and engagement on Pinterest, implement these five must-do strategies:
Create eye-catching, vertical pins with compelling visuals and informative text overlays
Imagine walking through an art gallery where tall, compelling paintings are likely to catch your eye – similarly, vertical pins stand out in the Pinterest feed and are more likely to engage users.
Use high-quality visuals that align with your brand aesthetic and immediately convey what your pin is about. But the magic doesn't stop with the images. Add informative text overlays on your pins to provide additional context or a call-to-action, acting as a headline that draws in users and persuades them to click through to your website.
Remember, the most successful pins on Pinterest blend stunning visuals with concise, compelling text. A compelling call to action is often the difference between pins that drive traffic and pins that don't.
Utilize relevant keywords in your pin descriptions, board titles, and profile bio to boost discoverability
By incorporating your niche keywords in your pin descriptions, board titles, and even your profile bio, you're optimising your content for Pinterest's search engine. This means when users are exploring or searching for topics related to your business, your pins and boards have a higher chance of appearing in their feed.
Think of these keywords as the DNA of your content – they should accurately represent what your business offers, resonate with your target audience's interests, and align with the terms users are likely to search for. With the right keywords, your content becomes more discoverable, attracting more eyes and ultimately, more followers, subscribers and sales.
Consistently pin fresh, valuable content to keep your audience engaged and attract new followers
By continually adding new pins to Pinterest, you're not only keeping your existing followers engaged, but you're also increasing your visibility to attract new ones.
Fresh content could mean new blog posts, infographics, products, or even repurposed content presented in a fresh way.
✨ Remember, value is key ✨. Your content should provide something beneficial to your audience, whether it's solving a problem, providing information, or offering inspiration.
Consistency in pinning nurtures your existing followers' relationship with your brand and signals to the Pinterest algorithm that your profile is active and worthwhile, boosting your discoverability even more.
Analyze your Pinterest analytics to understand what's working
Tracking your Pinterest analytics is crucial in understanding if your evergreen Pinterest strategy is working.
- Are certain pins getting more saves or clicks?
- Which boards are gaining the most followers?
- What are your top-performing pins and why?
All these golden nuggets of information are at your fingertips, allowing you to make data-driven decisions for your future growth. By analyzing your performance, you can fine-tune your strategy, focusing more on the content types, topics, or keywords your audience resonates with the most.
How to get consistent on Pinterest for business 2023:
Consistency is key when it comes to Pinterest success. Here are a few tips to help you stay consistent:
- Set a pinning schedule and stick to it. Aim for at least one pin each day to maintain an active presence.
- Use scheduling tools like the Pinterest scheduler to automate your pins and save precious time.
- Repurpose your other existing social media content by creating fresh pins regularly. This allows you to reach a wider audience and keep your profile fresh.
The Pinterest changes you need to know in 2023
In early 2023 Pinterest announced that Idea Pins and Standard Pins will no longer be two different types of pin (as they have been for the past couple of years) instead, Pinterest is now merging the two types of pin into one central upload screen. This means that ALL pins will now have the functionality that Idea Pins had, and you won't need two separate strategies for both types of pin.
At the time of writing this blog, this change is still being implemented globally across Pinterest accounts (and here in the UK the two types of pins have not yet merged).
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