We’re often told that ‘consistency is key' when it comes to managing Pinterest. But what does that actually mean? Why is it so important to be consistent on Pinterest?
Well, for a busy business owner like you, consistency means showing up in a way that makes it easy for followers to find and engage with you.
Let’s dig a little deeper…
Why is consistency on Pinterest important?
There are lots of reasons why it’s important for you to maintain a consistent presence on Pinterest.
✔️ It helps followers recognise content from your brand
✔️ Being consistent helps people understand your key messages and values
✔️ It ensures a level of professional quality across your content
✔️ Pinterest learns what consistent means for ‘you' and your business
Where you need to be consistent on Pinterest:
1. Your name & bio
All the information you present on your profile helps Pinterest to read and Index your account for search.
This means that it is important that all of the words you use on your Pinterest profile are consistent and relevant to your business and what your audience is searching for (remember those keyword-rich search terms!)
Keep your account name the same, or similar to your other social media platforms.
As you don’t know where a new prospective customer might find you on social, it’s important to have a cohesive brand image across all your channels – even if you’re not using them.
It helps people to recognise your brand wherever they find you!
Remember to try to fit a keyword search term into your name field as well. Having this keyword description in your name not only helps to describe what you do but also helps Pinterest learn what your Pinterest account is about.
Check your Pinterest profile. Ensure your profile pic is the same as your other social profiles and that your name and bio are up to date and keyword optimised.
2. Your pins
When it comes to posting on Pinterest, being consistent is good for you, your followers AND the Pinterest algorithm.
Firstly, when you decide to start posting on Pinterest – and how often you’ll post – then you can factor in the work that needs to be done.
It means you can plan ahead (more on that later) and be purposeful about your content.
It also means your followers know what to expect from you. If they know you post daily, for example, and haven’t seen anything in their feed for a few days they may head to your profile to see what they’ve missed. I know I do this with accounts I love.
Action: Decide how many times a week you’ll post (one fresh pin a day is a good place to start). Remember you don’t need to repin anyone else's content and you definitely don’t need to be on the platform every day if your time is limited. Do what’s achievable and manageable!
3. Pinterest boards
While you create your boards you need to remember to go back in and edit their descriptions so that they are keyword rich and describe what type of content you will be posting to them.
Being consistent with this step will mean that your boards will be indexed for search more easily and are more likely to be suggested to other users by Pinterest.
Having a consistent & simple aesthetic on your board covers will help your followers navigate your profile more easily.
You only have a few seconds to make an impression on a new potential follower visiting your account for the first time, so make sure it's easy for them to see the value in your profile.
4. Business branding
If your branding is all over the shop it’s hard for followers to spot your posts in their busy feeds.
Make it easy for them by establishing a clear look and feel to your imagery. You can do this by creating or using some of the ready-made templates in Canva.
That being said, don't be afraid to try new things and switch up the look of your pins to test their performance!
When it comes to branding on Pinterest, make sure your web address is clear and/or your business logo is visible at the top of your pin (but it isn't overpowering the pin design).
If this isn’t something you’re confident about let me know and I can help!
Head to Canva www.canva.com and create a set of branded templates.
5. Content planning
Being consistent with your planning removes the headaches of posting on the fly.
Planning helps you to figure out the types of content you plan to post, the topics you want to post about and of course, when to post it.
I recommend you set aside a day a month to plan your content. As you get faster you can spend less time on it, or perhaps do just a few hours a week? Either way, putting that time in the diary is essential.
There are lots of ways you can plan your content. You can do it in a Trello board, use a spreadsheet or – if you prefer good old pen and paper – you can jot ideas on Post-it notes then stick them to a monthly wall planner.
To keep things as easy as possible for you when using Pinterest, it's best to plan your blog content and then plan & create your pins – whether they are standard pins, video pins or story pins.
It's much easier to create pins that lead from one piece of core content, and you won't be left wondering what your pins should be about on any given week – particularly if you are creating story pins and video pins.
You can plan your blog content by doing your keyword research and also by using the Pinterest Trends feature so you can spot when trends occur on Pinterest and when you need to be ready with relevant content!
Block out time in your diary to plan next month’s content. Do it now. Yes, now!
Feeling ready to get consistent on Pinterest? Here’s how I can help…
- Watch my tutorial about how to post your first Pinterest Pin
- If you’re brand new to Pinterest and want to learn more about how people use the platform take a look at my £7 mini-course
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